Nowadays anyone with a problem about someone else, a company, a product, or a service can go online and vent. The Freedom of Speech Act in the United States of America and similar acts in the western world made it possible for the public to share their opinions online. Corporate Online Review Management has become a big business. Online Reputation Management is now a must-have corporate marketing strategy.
It is a fact now more than ever that the majority of consumers search for products on Google and other search engines before they purchase. What is being said about your business online can make or break your business. While most of us are firm believers in freedom of speech, we should realize that sometimes there is a price to pay.
A group of unhappy and mistreated customers can go online and submit opinionated negative reviews about a business. Future customers researching this business online will read the negative reviews and naturally decide to look elsewhere. If left unattended, this situation can lead to bankruptcy, transparent and fair. While some businesses understand the importance of online reputation management, others don’t. Recent research showed that less than 20% of companies approaching online reputation management companies are in a reputation crisis when they seek their services.
When analyzing Google and other search engines result from pages when searching for your brand, some negative results might be more damaging than others and must disappear. Every customer we have dealt with wishes these nasty negative search results would go forever.
Indeed some can be removed altogether and some can’t. The following tips will help you in removing negative Google search results:
Research the search result for violations:
In many cases, the website with the harmful content is violating a right or two of your company. Maybe they are using personal information about one of your employees, perhaps they are using copyrighted materials, or the content is defamatory in nature and untrue. Whatever the violation there is a remedy.
Approach the website owner or webmaster directly:
Once you clearly understand the type of violation the search result is involved in, write a polite and firm message to the owner or webmaster of the website asking them to remove the content.
Request Google and other search engines to remove the content:
Google and other search engines have a process and tools in place to report search results. Some results can be removed from Google’s index because they are outdated, wrong information, etc. This process takes time and as usual in the online reputation management industry, not guaranteed.
Take legal action:
If you fail at getting the hosting website to remove the content or the search engines like Google to -de-index, then if you believe firmly of your innocence, then you must take action. Most Professional Online Reputation Management Companies work with lawyers on forcing the search engines and websites to remove offending content legally.
Outranking negative content:
Your last resort if all fails are to manage your online reputation. Being active online and on social media will help with your online reputation. Writing compelling content about your company and industry will help by ranking high on the search engines results pages. Google loves fresh content. Creating an online reputation management strategy that has at the core of its content marketing and thought leadership would help you build a better image and reputation about you personally and your business. If your team is unable to own the first and second search results pages of Google and other search engines, then you are in trouble.
Your best bet is to search Google for online reputation management companies reviews and choose a company to help you fix your online corporate reputation. Once you select a reputable online reputation management company, continue monitoring your online reputation.